A new generation of wallcovering for well-being
Recognising that the right materials can transform interiors into quiet, comfortable and healthy spaces that both feel good and do good, we’re building on our Purefin collection: non-vinyl wallcovering that aligns material innovation with human and environmental well-being.
We’ve added three new designs – Linwood, Norwood and Flax – to the growing Purefin collection, strengthening its material story while adding more colour, variety and expression. The new designs are irregular, nuanced and tactile. With surfaces that evoke hand-applied textures, woven fibres or pressed plant matter, they offer a crafted, matte aesthetic that stands in clear contrast to typical high-performance wallcoverings.
Flax: woven and tactile
Embracing the beauty of raw, natural materials, Flax recalls dried grasses and handwoven plant fibres. Bringing warmth and authenticity to any space, the design captures the tactile richness and beautiful imperfections found in traditional craftsmanship. Reflecting the rhythm of nature, it lends walls an organic quality that feels both rustic and refined.
Linwood: crafted and approachable
With a tactile surface that resembles painted hessian or handwoven textiles, Linwood brings a crafted character to the wall. Its irregular, block-like structure feels organic and artisanal – more painterly than precise – calling to mind coarse canvas, aged plaster and the sculpted texture of thickly layered paint. The matte, chalky finish reinforces its natural, handcrafted appeal and lends the design a calm, homelike atmosphere.
Norwood: subtle yet structured
Inspired by the vertical textures of bamboo and reeds, Norwood channels these natural elements into a calm, composed architectural grain. A soft embossment adds depth and quiet tactility, enhancing the design’s meditative character. Minimal yet expressive with a gentle linear quality, its surface feels grounded and Zen-like, bringing stillness to spaces.
* Note: Our Purefin products may also be know as olefin in the general market.
~ Request your olefin sample today ~
Explore Flax
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Explore Norwood