In today’s digitally oriented world – where we’re surrounded by sleek screens and smooth surfaces – there’s a growing desire to slow down and reconnect with materials that feel human, tactile and imperfectly beautiful. Clay – with the rustic look of traditional hand-plastered wall finishes such as Moroccan tadelakt or Venetian stucco – conjures up images of relaxing holidays in sun-drenched climes. The embossed vinyl wallcovering has echoes of artisanal pottery and ceramics – materials shaped by hand over time. Expressive and unique, Clay is ultra-matte, highly structured and irregular. It evokes a sense of groundedness and wellbeing through human connection, warmth and comfort.